Focus, More Aggressive, Zedu LED Subdivided UFO LED High Bay Light Breakout
At the time when most companies advocated "pace over scale", Zedu LED chose the "subdivided merchandise focus" route, particularly for small and medium-sized enterprises.

Subsequently, prior to now two years, many "category champions" of product classes have spent their time in Shenzhen. Of their view, within the extraordinary period, they are focused and more competitive.

Zedu has been leading the way in LED Tri-proof Light manufacturers industrial lighting with UFO LED High Bay because of the confidence and youth and passion. As such, Zedu has established its personal unique model and tradition in the LED industry, with the need and power to accelerate the run, and keep a stable posture.

To be able to preserve the core advantages in the discipline of LED mobile lighting, we always adjust when it comes to products and channels.

On the product, we arrange a product innovation R&D middle in Nanshan, Shenzhen, to sort out the information and resources of the business, and to provide direction for the development of the company’s products. The product design company that has cooperated for many years supplies us with many progressive solutions. The development strategy has always been according to the market and is on the forefront;

In terms of channels, the home market is dominated by provincial brokers, and some provinces similar to Guangdong, Jiangxi, and Guizhou have achieved channel flattening, and agent cooperation can attain the town degree; the international market has covered North America, Southeast Asia, and African markets. Primarily take the type of OEM and concentrate on selling the advertising strategy of unbiased manufacturers in some regions;

In propaganda, the corporate intensified its publicity by means of numerous facets comparable to websites, exhibitions, and social media.

For my part, to turn out to be a "single product champion", clever lighting, health lighting and black technology should be completely integrated with products by the Internet platform. Zedu will continue to improve the particular lighting model; develop new product lines; increase product added value; develop new merchandise which can be in step with the international market; adhere to the "individuals-oriented" development concepts, high quality and quantity. In abroad markets, Kang Mingsheng additionally plans to maintain pace with the country’s development, set up production bases and offices abroad, and vigorously explore overseas markets.

Zedu does not agree with the idea that "a single product is troublesome to maximise its advantages out there". I consider that "a comparatively easy product" signifies that in a selected market phase, enterprises choose core products, use advertising, communication and other means to obtain corresponding aggressive advantages. All of them break by from a single product and realize the scale development of the enterprise. Trade leader within the segmentation field.